>>About Hearing Aids
About Hearing Aids2018-07-04T14:48:15+00:00

All about hearing aids

We offer a large range of the latest digital hearing aids from all the leading manufacturers to give you the widest possible choice of prices and styles to suit your individual needs, whatever your hearing loss and individual requirements.

Instruments have a varying number of channels each covering a different range of frequencies. The channels affect how finely the hearing aids can be tuned to individual levels of hearing loss. The more channels the aid has, the more finely tuned it can be and the better speech can be preserved in a noisy environment. Most of the top range instruments will have between 15 and 20 channels, the medium range between 8 and 12 channels and the economy range between 4 and 6 channels.

Manufacturers use a variety of terminology to describe the different features of their hearing aids, but in general terms they include:

Automatic/manual programme options

Many hearing aids operate automatically and will recognise and adjust to several different environments to optimise hearing speech and make hearing more comfortable, whether you are in a quiet or noisy situation. For many people, the automatic or ‘universal’ programme is all they need. However, if required, other programmes can be added to provide a different sound or setting for specific situations, such as theatre, TV, etc.

Noise reduction

Most instruments will have several different strategies for reducing unwanted background noise to make it easier to focus on the important sounds you want to hear, i.e. speech, and generally to make hearing more comfortable in noise.

There are some very sophisticated noise reduction systems used today but the exact method will vary according to the different manufacturers.  Even most economy instruments will incorporate some level of automatic noise reduction.

Directional (twin) microphones help if you are in a noisy situation by focusing on the speaker who is usually in front of you, and reducing noise coming from behind you.  Adaptive directional microphones are even more flexible so the hearing aids will evaluate the environment and adapt automatically to focus on the area from which speech is coming.

Some aids may also have some form of zoom control to ‘zoom in’ even more accurately on a specific direction, be it in front, to either side or even behind you (useful in the car). Impact of sudden loud sounds, like chinking glasses, clatter of dishes, dog barking, etc., can also be reduced on some models.

Other options include:

Wind noise reduction, Echo reduction, Manual Volume Control, Telecoil, Rechargeable batteries.

Feedback management

There are now some very effective management systems that significantly reduce the likelihood of the aids producing the annoying whistling noise which used to be associated with some of the older or non-digital instruments.

Wireless technology

If you wear two hearing aids, wireless technology enables the aids to ‘talk’ to each other, so that if one changes the other one follows suit.  They synchronise so that volume and programme settings are always balanced.  They also operate in tandem so if, for example, you manually alter the volume or programme on one hearing aid, the other will change to match simultaneously.


There is a range of automatic and manual options to help with telephone use, including the conventional Telecoil.  With wireless instruments it is possible to have a system where the sound is transferred directly into the hearing aid or aids, improving intelligibility.

What our customers say about us

Both my wife and I have bought hearing aids from Robert some time ago, very professional with testing and excellent after sales service, nothing is to much trouble. Thank you Robert and your team.

Ruth & Tony Berry.

I just wanted to say a big thank you to Robert for all he has done for me and my wife, Linda. You have gone out of your way to visit and reassure us with total professionalism and expertise.

Stuart & Linda

Since having my new hearing aid fitted my tinitus has greatly improved. I could not recommend The Private Hearing Aid Company highly enough.

Mrs S Waldie, Morecambe

My new hearing aid has enabled me to enjoy the television and radio; it has allowed me to realise what I was previously missing out on.

Mr J Waldie, Morecambe

I was well advised and well attended to and the outcome has given me a better life. It is a joy and a pleasure to recommend this company.

Chris Tattersall

A word from our specialist:

Robert Hood RHAD – Hearing Care Professional

Being an Independent Hearing Aid Audiologist I am able to offer a very large range of Signia Hearing Instruments. This ensures that my clients have a maximum choice of selection and price.

All hearing tests are free and without obligation, and entirely confidential. Only by having a hearing test can we ascertain whether you are a candidate for a hearing aid or not. Any aid supplied by us carries a 30-day written satisfaction or money back guarantee.

Being an independent company means we can offer the very latest technology to suit your own specific needs, including television and radio amplifiers, tinnitus maskers, customised aids, loud or vibrating alarm clocks, shake wake alarm clocks, travel alarm clocks, telephone amplifiers, vibrating flashing alarm watches with neon lights, bone conduction and spectacle hearing aids and much much more.

Our repair service to customers old and new is fast and efficient for most types of hearing aids. We know only too well how a hearing aid is missed when something goes wrong or if it needs cleaning or servicing.

Batteries can be bought in any of our hearing aid centres or by post from us direct. Our clients also make savings by the use of battery voucher books or buying by the box.